Unveiling Dynamics: The Mediating Role of Distribution in Leadership, Partnership, Entrepreneurship, and Business Performance in Shrimp Paste Factories

Abstract

This research explores the intricate dynamics within shrimp paste factories in Sidoarjo, focusing on the mediating role of distribution in the relationships among leadership, partnership, entrepreneurship, and business performance. Employing a quantitative approach with purposive sampling, 60 shrimp paste distributor outlets collaborating with PT Gilang Jaya Raya for a minimum of 10 years were surveyed through questionnaires. Data analysis was conducted using SmartPLS version 2.0.m3. The findings underscore a direct and positive influence of effective leadership on distribution practices, emphasizing the pivotal role of strong leadership in achieving efficient distribution. Furthermore, positive impacts were observed in the realms of partnerships and entrepreneurship, highlighting their contributions to enhancing distribution channels. Significantly, the research reveals the substantial positive influence of distribution on business performance, underscoring the critical role of effective distribution strategies in overall business success. While effective leadership directly impacts business performance, partnerships and entrepreneurship do not exhibit a direct influence. However, the mediating role of distribution becomes evident, suggesting that the positive effects of partnerships and entrepreneurship on business performance are realized through their impact on distribution practices.