Implementation of Strategic Management in Improving the Quality of Education at Abu Darrin Private Islamic High School, Bojonegoro Regency

Ni’mal Chala

This study aims to provide an overview of the implementation of strategic management in improving the quality of education through the achievement of national education standards. The study uses a qualitative approach with a case study method to collect data through interviews, observations, and in-depth analysis. The results of the study show that the implementation of strategic management through national education standards, which includes management in the implementation of content standards, processes, graduate competency standards, management, assessment, facilities and infrastructure, funding standards, and educator and education staff standards, is in accordance with the characteristics of the madrasa and is carried out through several aspects. Each standard contributes and complements one another. The role of transformational leadership is also significant in the reforms carried out by the madrasa. Supporting factors include good cooperation among the human resources within the madrasa, complete facilities, and a well-structured institutional management process. However, the obstacles faced by the madrasa include the lack of an adequate UKS (School Health Unit) room and library that meet the standards, as well as the absence of a dedicated staff to handle library and UKS issues.

The Relationship between Social Media Marketing Activities and Brand Loyalty: A Self-Brand Connectivity and Brand Equity Approach

Rinaldi Bursan

This study examines the impact of social media marketing activities (SMMAs) on brand loyalty, focusing on the mediating roles of Brand Self-Connection, Brand Equity, and Brand Trust. Social media marketing activities involving personal interactions, relevant content, and transparent communication were found to build strong emotional connections between consumers and brands, ultimately enhancing brand loyalty. The analysis model used was Partial Least Squares Structural Equation Modeling (PLS-SEM) with a sample of 120 respondents. The results show that SMMAs have a positive and significant effect on the three mediating variables, which in turn influence brand loyalty. Brand equity was found to be the most dominant factor affecting loyalty, followed by Brand Self-Connection and Brand Trust. These findings suggest that well-designed social media marketing strategies can increase consumer engagement and build sustainable brand loyalty. This study provides insights for marketing practitioners to design more effective social media strategies to strengthen emotional relationships and consumer loyalty to brands.

Integra Management Review

Implementation of Strategic Management in Improving the Quality of Education at Abu Darrin Private Islamic High School, Bojonegoro Regency

The Relationship between Social Media Marketing Activities and Brand Loyalty: A Self-Brand Connectivity and Brand Equity Approach